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Charak's Spectrum of Activities :

Charak manufactures and markets two main categories of Ayurvedic medicines - the traditional pharmacopeial preparations (roughly the equivalent of generics in the western sense), and branded Patent & Proprietary' products (P&P) which are analogous To the branded formulations of modern medicine.

At Charak, the manufacture of all pharmacopeial preparations is based on AFI, the Shastriya Paddhati is strictly followed. Shastriya Paddhati, literally 'the technique of the scriptures' is the equivalent of modern GMP (Good Manufacturing Practices). The GMP, too, are adhered to in all manufacturing operations over and above the Ayurvedic manufacturing practices wherever relevant. Some of the practices and equipments may be unique to Ayurveda, for example the Bhatti, a sort of traditional kiln-cum-oven using cowdung as its fuel.

It is in the manufacture of Charak's Patent & Proprietary Medicines, however, that there is a harmonious blend of the GMP and the Shastriya Paddhati.

Thus, an Ayurvedic brand like Livomyn Tablets may use modern tablet film- coating technology following the GMP standards, but several of the ingredients present in Livomyn may have been earlier prepared according to the Shastriya method.

The traditional pharmacopeia I preparations manufactured by Charak number around 80 and include the Ayurvedic dosage forms of Asava, Arishta, Ark, Avaleha, Bhasma, Churna, Gutika, Guggul, Kadha, Pishti, Parpati, Ras, Taila and Vati. A special Product List features all these preparations under various subgroups.

Charak has an extensive range of branded compound formulations out of which 42 brands are actively marketed in India and a few more in other countries. The table on the following pages lists the main therapeutic and clinical properties of each of the P&P brands.

The formulae i.e. composition of all Patent & Proprietary products have been carefully arrived at in consultation with the leading Ayurvedic scholar-physicians (Ayurvedacharyas & Vaidyas). These Ayurvedic experts include such luminaries as Vaidya Bhagwan Dash. Ph.D. formerly Adviser on Ayurveda to the Government of India.

The process of a proprietary product's selection starts with identifying first the therapeutic or clinical segment where an Ayurvedic medicine can offer a distinct advantage over the western modality of treatment e.g. disorders of the liver, A comprehensive Ayurvedic overview of the clinical syndrome is then arrived at, which leads to the selection of appropriate ingredients to be incorporated in the final product.

Once a P&P formulation has been developed and a pilot batch is ready, a pre- marketing clinical protocol is prepared. This usually means testing the product on suitable patients at the Charak's clinic at Bombay. After ascertaining the clinical efficacy of the product, often-employing modern diagnostic criteria such as serological tests, the product is modified if necessary, or is directly included in the corporate marketing plan.

We dedicate this prayer for the well-being of all people in this world and especially to ailing patients taking our medicines:-

Sanskrit	English

"Sarve Tu Sukhinan Santu.	May all be happy

Sarve Santu Niraamayah	May all be free from disease

Sare Bhadraani Pashyantu	May all realize what is auspicious
Om Shantih, Shantih Shantih!

A team of dedicated scientists and technologists ensure that the raw materials and finished products undergo comprehensive testing within the framework of established scientific principles. Reknown Ayurvedic physicians participate in the formulation development process.

The latest technological advances together with proper observance of W.H.O - GMP norms, ensures quality Ayurvedic products which are subjected to rigorous tests to determine the potency and stability of the products for the entire period of its stipulated shelf life.

Eco Friendly Effluent Treatment

Sourcing
Charak's raw materials are sourced from the best plantations, which are found on the slopes of the Himalayas and various forests of India. All the active ingredients adhere to standardized specifications rigidly implemented and from a reliable source. Charak is known for its expertise and skill in sourcing and standardizing the ingredients used in its products. TLC graphs are available for all the herbs, extracts and finished products so as to ensure standardized use of all materials. There are regular quality audits and appraisals of all suppliers to ensure consistent quality at source.

Storage

The raw materials and packing materials' Stores have racks, and pallets, which are mounted with the help of hydraulic stackers. This allows greater efficiency of space and maintains the cleanliness of the store. Even the storage area has clean environment conditions to prevent contamination.

Manufacturing

Charak has two manufacturing units strategically located in the North and West India. The Silvassa plant is Charak's most modern facility where products are untouched by human hand throughout the manufacturing process to ensure strict contamination controls.

The Liquid manufacturing tanks have a huge capacity. The steam and vacuum around these jacketed tanks speed up the entire process and ensure consistency. Before transferring to storage vessel, the liquids are passed through specially designed zero hold up filter press to ensure clear liquid, free from all impurities.

In the State-of the-art capsule manufacturing unit has Capsules filled under high-speed machinery to ensure quick delivery to the market.

Packaging

High Speed Packing is Charak's forte. The machines for filling, sealing and labelling are all planned and programmed to give this kind of a high output. Skilled operation ensures best quality of blister strips for the capsules.

Before final packing, the strips are checked and tested for leakage as per set quality parameters. Quality Assurance plays its role everywhere and ensures a quality product to the consumer.

What keeps the factory going is a strong engineering and utilities department which act as a valuable support to ensure smooth completion of production targets. A strong maintenance team of engineers services the machinery to keep it running in full steam.

Eco Friendly Effluent Treatment

Not only within the factory but care for the environment and the outdoors is ensured. An efficient, effective treatment of excess water through a Effluent Treatment allows exodus of only clean water. After all, Ayurveda is about living in harmony with nature.

Distribution
As the product gets packed, the shippers are transferred in the godown with the help of hydraulic trolleys and pallets. This clears the packing area immediately and ensures smooth flow of materials and manpower in the packing area. WHO-GMP standards are adhered to, maintaining a smooth flow of materials and a healthy environment.

Quality Control
Each unit has its own Quality Control Laboratory, equipped with the latest instrumentation. Stability data, conformity to drug standards and the scientific approach to product formulation are ingrained in each Charak worker. There is a well-equipped laboratory with an Analytical & Microbiology sections to ensure compliance of strict quality standards. The TLC (Thin Layer Chromatography) ensures standard quality of ingredients. The laboratory is handled by qualified chemists and microbiologists who put in their utmost best to ensure compliance to set quality parameters. IPQC (In-process quality control) is the most stringent in the factory where all the processes are checked as per the norms specified in the standard operating procedures.

Marketing
A strong and well-networked sales and marketing force spread across all the states in the country and having a strong presence from major metros to the deep rural interiors. Progressive marketing, quality driven products and fifty three years of goodwill have made Charak a household name in India.

Exports
After establishing itself in India, Charak has over a very short period succeeded in carving a niche for itself in the international markets with products being marketed in USA, Italy, Portugal, South Africa, Malaysia, Ukraine, Switzerland, Srilanka, Canada, Venezuela, Belgium, Oman and among others. In all these countries product acceptance has been spontaneous as recognition dawned that there were no metals used, no bhasmas in any formulation. Each product has stringent quality norms, with the microbial counts within international limits and standardized TLC / HPTLC. Charak Pharma's plants have both the ISO Certification as well as WHO-GMP.

Natural herbs such as Senna leaves, Psyllium Husk, Valerian Root, Ashwagandha, Garcinia Cambogia a few among many others that are an integral part of Ayurvedic remedies are exported by us in their raw state, properly dried and stored so as to retain their efficacy and potency


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